Beverage consumption season is coming, what products sell better?
Release time:
2024-05-24
The competition in the beverage market has always been fierce and cruel. As the temperature rises, the annual beverage consumption season is approaching. At present, the major beverage merchants have been closely into the "preparation" mode. So, what is the current best-selling price range of beverages? What are the mainstream consumption trends? Dealers how to choose a good product at the show?
The core price band of the market competition according to immediately win for the past beverage market monitoring data shows that the annual April-October for beverage products in the year's main sales time period, during which the beverage sales in the annual sales accounted for more than 70%. So in this, each price point of beverage products in different price bands accounted for how? Immediately win market statistics show that in the current beverage products, the share of the first is 3-5 yuan price band products, accounting for 47.22%; followed by 5-8 yuan price band products, accounting for 23.18%; again 1-3 yuan products, accounting for 18.35%; more than 8 yuan products accounted for 11.09%; accounted for the smallest is not much in the market is not seen in the following 1 yuan, accounting for only 0.16%. The smallest proportion is the products below $1, which are now rare in the market, accounting for only 0.16%. As a high-frequency product in consumers' daily life, products under $5 accounted for about 70% of the total, with products under $3 accounting for nearly 20% of the total.
Under the differentiation of consumption, quality, health and emotional value is the biggest trend in current beverage consumption Nielsen IQ recently released the "2024 China Beverage Industry Trends and Prospects" report shows that with the full liberalization of epidemic control, beverages as a whole also continue to lead the FMCG market. Into 2024, China's beverage market from the consumer scene, consumer demand, as well as sales channels are increasingly diversified, the future of the beverage market will also have the potential to "cycle through". According to the report, in 2023, the overall scale of China's FMCG market is stabilizing, while the beverage market is actively growing and the market is highly competitive. With more entrants in the market, consumer preferences are becoming more complex, and channel layouts are more diverse. At the same time, market fragmentation also means more opportunities: brands that can satisfy emerging consumer groups, seize the opportunity of category iteration, and adapt to channel changes will have more chances to win consumers' attention and realize market breakthroughs. Focusing on the offline market of the beverage industry, Nielsen IQ's monitoring of the market share trends of the seven major beverage categories over the past five years shows that consumers' choices of beverage categories have changed dramatically: ready-to-drink tea has formally taken off, surpassing carbonated beverages to occupy the first place in the market share and becoming the largest category in the beverage industry in terms of sales volume; fruit juice, functional beverages and ready-to-drink coffee are also enjoying good success in the beverage category, as well as in the market for health and functionality related drinks. Fruit juice, functional drinks, ready-to-drink coffee and other health and functionality-related beverage categories have also found good growth opportunities.
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